A glass of red wine in a warm French cellar

Reading the label

French wine,
made legible.

French bottles are named after places, not grapes. Here is what that actually tells you.

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Worth knowing

Eight bottles to start with

Widely stocked, honestly priced, and each one a clear example of its region.

CHÂTEAU
CANTEMERLE

Haut-Médoc · 2020

Château Cantemerle

Bordeaux, France

~ 32 € View at Vinatis →
CHÂTEAU
GLORIA

Saint-Julien · 2019

Château Gloria

Bordeaux, France

~ 45 € View at Vinatis →
LOUIS JADOT
CHABLIS

Chablis · 2022

Louis Jadot Chablis

Burgundy, France

~ 24 € View at Vinatis →
LOUIS LATOUR
POUILLY-FUISSÉ

Pouilly-Fuissé · 2022

Louis Latour Pouilly-Fuissé

Burgundy, France

~ 29 € View at Vinatis →
E. GUIGAL
CÔTES DU RHÔNE

Côtes-du-Rhône · 2021

E. Guigal Côtes-du-Rhône

Rhône Valley, France

~ 13 € View at Vinatis →
PAUL JABOULET
CROZES-HERMITAGE

Crozes-Hermitage · 2021

Paul Jaboulet Aîné

Rhône Valley, France

~ 28 € View at Vinatis →
BOLLINGER
SPECIAL CUVÉE

Champagne · NV

Bollinger Special Cuvée

Champagne, France

~ 61 € View at Vinatis →
TRIMBACH
RIESLING

Riesling · 2022

Trimbach Riesling

Alsace, France

~ 19 € View at Vinatis →

Partner links to Vinatis · Prices are indicative and change · Shipping availability depends on destination, confirmed at checkout · Legal notice

Where it comes from

Six regions,
six ways of thinking.

A French label names the place, not the grape. Once you know what each place means, the label starts doing its job.

Bordeaux vineyards at sunset

Bordeaux

Almost every Bordeaux is a blend, which is why no grape appears on the label. Cabernet sauvignon brings structure, merlot brings weight, and the balance shifts depending on which bank of the river the estate sits on. The word château here means an estate, not a castle.

Read on →
Rolling vineyards in Burgundy

Burgundy

Two grapes only: pinot noir and chardonnay. What changes is the plot. Burgundy names individual parcels, called climats, and ranks them, so a village wine and a premier cru from the same producer can taste like different arguments.

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Vineyards in the Rhône Valley

Rhône Valley

Effectively two regions under one name. The north is syrah alone, dark and peppery, on very steep slopes. The south blends grenache and mourvèdre into something warmer and rounder. A bottle labelled Côtes-du-Rhône is almost always southern.

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Loire vines beside a château

Loire

The country's best value in white wine, and the least self-promoting. Sancerre and Pouilly-Fumé are sauvignon blanc; Vouvray and Savennières are chenin. None of those names appear on the front label, which is why the region is so often skipped.

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Champagne vineyards in the morning

Champagne

A place before it is a category. Only sparkling wine from this region may use the name, and most bottles carry no vintage because they are blended across years for consistency. Brut on the label is a sweetness level, not a quality mark.

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Alsace vineyards below the mountains

Alsace

The one French region that does put the grape on the label, a habit inherited from its German history. Riesling, gewurztraminer and pinot gris here are mostly dry, which surprises people who expect otherwise.

Read on →
An elegant French wine cellar with selected bottles

Monthly

Mixed cases,
chosen for the season.

A case built around a theme each month, with notes on what is in it and why. A reasonable way to cover ground quickly when you are still working out what you like.

See the cases at Vinatis

From the cellar

One letter a week,
worth opening.

One selection a week. Unsubscribe whenever you like.